The Vodafone employees were briefed about CHILDLINE and the next task as hand, i.e. the outreach and its objective, conduct & methods. Instantly the group split into three, inclusive of CHILDLINE team- members and spread out to three different locations: LP Station, J. K. Marg & Mahalaxmi Signal – to begin what they had set out to do.
They set about distributing fliers, sticking stickers and posters in small shops as they spoke to the owners, dialling in to 1098 from phone booths to make sure the numbers connected, urging people to save the number 1098 into their phones and to call whenever they saw a child in distress.
The effect was such that the whole area was buzzing with questions about 1098 and had elements of CHILDLINE pantone green all over, on walls, in people’s hands and most importantly in their minds. Some volunteer’s enthusiasm also took them to a nearby Radio: Red FM’s office and do a spontaneous awareness live on air. It also reattributed to 2-3 cases of children in distress being reported while on outreach.